Branding is one of the most important aspects of any business whether you are a multi million pound turnover business or a startup. Most business owners understand that a good brand is important for a business to grow, but they do not know actually understand why it is so important.
Branding can be seen as a way of defining your business to yourself, your team and your consumers. It is sometimes referred to as business identity, this can be slightly misleading as your identity often refers to how your business looks and sounds like. Business branding embodies the core of what the business is and its values, as well as what it looks and sounds like.
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