So you need to define your social media strategy but do not know where to start? Firstly do you understand and know about the different types of social media platforms available to you for free? Do you know their unique purpose and whether they would reach your target audience? These are the questions you need answers to before you can define any strategy. If we analyse the large platforms, Twitter, Facebook, Pinterest and LinkedIn in, what do they all have in common? They all…

Within the marketing industry you may have heard the saying “Content is King”, but do you know the real reason why content is king and why content is critically important? If you do not know, don’t worry a lot of marketing experts do not know either.   We are living in a new age of content The phrase has been knocking around for a long time and when you look back 15 years ago the largest companies in the world did not exist, companies…

Keywords appear to the current marketing buzzword, some people know what it means and how they should be implement and others are unsure. The goal of keywords is for people to visit your website from search engines, as your website is optimised and includes targeted keywords that users are searching for. For example if you want people to visit your website as it has useful information about ‘architecture’ then you need to include the word architecture as many times on your page or website…

Branding is one of the most important aspects of any business whether you are a multi million pound turnover business or a startup. Most business owners understand that a good brand is important for a business to grow, but they do not know actually understand why it is so important. Branding can be seen as a way of defining your business to yourself, your team and your consumers. It is sometimes referred to as business identity, this can be slightly misleading as your identity…

The cloud has been around for a long time now, whether you have fully embraced it or not, sooner of later you will be using it. Cloud marketing is the delivery of an integrated digital and real world experience.  It is personalised for every individual, based on their needs, desires, preferences, activities, past behaviours and location. Most of the big game changing companies are already fully embracing cloud marketing. We can already see the world moving in this direction as the power of communication…